Case Study
Celestial Meadows
The concept
As part of the branding and digital presence for Celestial Meadows, I designed a landing page and a product display box showcasing a commemorative medal sold by the ranch.
The landing page highlights the ranch’s identity, values, and services, while the box was created as a physical or digital product presentation to support merchandise sales and deepen brand engagement.
About Celestial Meadows:
Celestial Meadows is a horse ranch specializing in show jumping competitions. It offers professional training for riders and horses, exceptional horse care, boarding services, and hosts equestrian events.
The ranch emphasizes quality, skill development, and the well-being of both horses and riders, providing a complete and professional experience for the equestrian community.
The problem
- Lack of coordination between training programs and the individual needs of riders and horses.
- Difficulty in ensuring the welfare of the horses while meeting competitive demands.
- Lack of an efficient system for education and personal development of riders and the team.
- The managerial burden of organizing competitive events and maintaining a personal connection between the human and the horse
The Solution
- Horseback riding provides physical activity that improves fitness.
- Therapeutic horseback riding has been proven effective in improving motor, emotional, and social skills.
- Horseback riding provides participants to show responsibility, patience, and hard work.
- A professional ranch provides tailored infrastructure, a skilled team, and international-level training.
Icon concept
I wanted to give the icon more vibrancy and personality, so I updated the colors to make it stand out. I also changed the font to improve readability, ensuring the design feels both eye-catching and clear.
It lacked color and personality. I realized the font wasn’t readable, so I updated it to ensure clarity while keeping the new, more dynamic look.
Style Guides
Color
Typography
Elements
Full page
Dashboard
Box Design
